Sunday, January 25, 2009

Internet Marketing / E-marketing

Internet marketing /E-marketing/online marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. Today, online marketing is evolving into a broader mix of components a company can use as a means of increasing sales - even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company's overall marketing strategy is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company's marketing mix. For some online businesses, it is the only form of marketing being practiced.

Fundamental E-Marketing, such as Site development, Search Engine Marketing (SEM), PPC, Web PR (Page Ranking), Mass Emailing and other online marketing techniques effectively maintain your presence online.

At the center of any e-marketing activity is a well designed website which is the destination for the customers targeted by the e-marketing strategies. For better results your existing website must be visually impressive and user-friendly. With the aim of attracting new business, retaining current business, advertising, customer communications and developing your brand identity.

The Power of Search Engine Marketing…

Every day thousands of people search the Internet for businesses just like yours. Surveys show that over 85% of Internet users find new websites by using search engines. Unless your website appears prominently on major search engines like Google, Yahoo and MSN, it is possible those potential customers will go elsewhere. Obtaining a prominent listing on the search engines is not an accident. There is something you can do to help get top rankings for your website.
Search Engine Marketing (SEM)/Organic Marketing is all about promoting and getting your web on major search engines either by improving the site's natural (organic) ranking through search engine optimization (SEO), buying pay-per-click (PPC) ads or purchasing pay-for-inclusion (PFI) listings in website directories.

How do I market my ideas/services/products online?

Email marketing, Online Press Release, Blogs and Article marketing are some of the basic ways to market your business online. These are the methods that can boost up your revenue in a surprising way, like:
Email marketing is a method of distributing information about a product or service or for the feedback from your customers. Various methods are used, such as the regular distribution of newsletters or mass mailing of offers related to the company's product or services. Online Press Release involves placing a newsworthy story about a company, its people and its offered services, whereas Article marketing involves writing articles related to your business and having them published online on syndicated article sites. Article marketing can result in a traffic boost for your website, and the distribution of syndicated articles can promote your brand to a wide audience. Blog marketing is the practice of posting comments, expressing opinions or making announcements in an online discussion forum.

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